We've all seen much better times in our Industry,… even some of us "Old Timers" have a hard time remembering when it was this slow, and at the same time prices are tumbling down! -- The proverbial "Buyers Market"!

These days any potential customer counts, especially the ones ready to buy, and when they're ready you want your name coming up in front of them.

Who can deliver more than (4,000+) potential customers a day? -- Shoppers, buyers and kickers – Every day of the week, including weekends!    

EX-FACTORY has the highest traffic Woodworking Equipment (only) web site in North America, and for that matter, maybe even in the world. A web site that focuses strictly on selling and buying woodworking equipment, machinery that covers the entire spectrum from a…$ 1,000 Shaper to a…$ 500,000 Feed Through Press.

When we say (4,000) individual visitors a day, it's a number we easily achieve day-after-day.  There are many days we're reaching over (5,000) visitors and a few days with over (8,000) potential customers! In January, 2005, we had over (127,000) visitors -- a number that grows each and every month!

All these visitors are there to check out or buy woodworking equipment – nothing else! Compare this to an industry trade magazine. Most of them have a circulation of over (40,000) and one or another is around the (60,000) mark.

Who can tell if they are in a buying mood when they see your ad? How much about your product or service can you convey in a static ad – even a full page?

A target market banner on the EX-FACTORY web site for only…$ 200 per month can bring you that "ready" to buy or shopping around customer direct to your web site! With a click on your banner, you can present to him your company, your entire product offering, your service, and instantly give him the opportunity to contact you directly!

Compare…$ 200 to the cost of a single ad or a single sale's call (man, travel and time). How often has it irked you to learn about a customer who "just purchased" and you didn't even know about his existence or his needs!

People who come to the EX-FACTORY web site don't visit to read articles or to exchange ideas on how to tackle an application. Their only purpose is to check out equipment, and buy or sell machines.

They do it focused by category. The customer who is interested in Edgebanders is not going to look at Feed Through Borers. If, for example, BRANDT, HOLZ-HER, SCMI or any of the other Edgebander names are in a banner at the top of the category, as well as at the top of the machinery listings he is looking at, …the customer can't help but allow his "mouse and curiosity" to make an impulsive click on the banner!

They do it focused by manufacturer. He's looking for a KOMO Router and searches by manufacturer. Any listing he sees for KOMO Routers has the THERMWOOD banner, for example, since they bought the CNC Router banner. And, if your name is there, at the top and on every listing in that category, he can't miss you!

Either search, machine category or manufacturer's brand name, your name will be up there! What a temptation to just click on it! Can you think of a better vehicle and moment to "show off" your company and product? -- The perfect timing factor of "clicking on a banner" right now cannot be matched by any other media!

Each category will carry (3) banners that automatically rotate at equal frequency -- indeed, a very high exposure rate. For that matter, one or two of the other banners might be of a different nature such as a banner for a leasing company or a tooling company, not necessarily a competitor!

Q. Can you have a specific machine category such as "Sliding Table Saws" exclusively?
A. Yes! We've considered this option. Please call me; we'll discuss it. Don't wait before someone else makes that call.

Q. Can you have a banner in another prime location such as the main "Home Page" or "New Arrivals", "Bargains", "Liquidations", etc.?
A. Yes! For a couple of hundred more, you can secure a high traffic entry point page.

Q. How do I get a banner?
A. If you don't have a banner ad yet, or one that fits our extra large size of 359 x 46 pixels, we can assist you! We have a designer on staff who'll be glad to design your banner for just…$ 150, and it will be "your" banner -- something you can use on other web sites!

Q. Can I track the traffic my banner generates to my web site?
A. We keep track of how many visitors clicked on your banner and come to your web site. We can send you the information monthly by e-Mail or you can use a logon we provide to our web site and check it yourself any time you want!

If you've read this far, you know this is a real "win-win" situation. You'll receive concentrated, targeted advertising at a fraction of the cost of conventional advertising media. It's less costly than a dinner for four at a "nice" restaurant (…talk about entertainment expenses), or an entire "banner" year for less than the price of a full page insertion in a magazine, yet it's seen at a time when it really counts – and satisfaction is guaranteed.

WHY ARE WE DOING THIS? Why would EX-FACTORY advertise and promote our name to bring large numbers of people to our web site, only to have them click on your banner and go to your web site?

Well, we want to sell our equipment and services as much as you do. However, far too often we have seen that potential buyers for second hand equipment end up buying new because of the modest price difference, that "new equipment warranty" or the insignificantly higher lease payment for "new, later technology"; …it's sometimes just too attractive!

So, here we are in 2004: Our web site traffic is increasing every month and we're looking at the dollars we've invested in our web site setup, design and upgrades. It's "time" to recoup some of the expenses even at the cost of some possible lost sales.

I might regret it a year from now, but "today" I'm offering you the opportunity to sign up for one of the "Most Powerful and Effective Sales Tools" in our Industry!

Don't delay! Please call (256-315-0221), e-Mail (jhall.ex-factory@direcway.com) or FAX (256-315-0224)! Our Banner Manager, Jackie, will be glad to reserve your banner spot!

Best Regards,

Juergen Schumacher
President